Abstract
This chapter begins to examine the defence of options in terms of an appeal to the potential cost to the agent of promoting the good. It suggests, first, that cost here should be understood in terms of the loss involved to the agent's ability to promote his various interests, and it examines how well such an account fits with ordinary views about the range of options. It then asks how, exactly, the appeal to cost is supposed to justify options. The most promising answer takes off from a general account of the nature of the personal point of view, combined with the thought that morality must adequately reflect the nature of people.