Granì 18 (6) (
2015)
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Abstract
The theme of philosophical antropological meaning of discourse communication between mass and authorities in postmodern society acquires significant relevance because of technologization of the governance processes and transformation and earlier sacral power functions on aggregates standard procedures. Methodology of the articles consists on disclosure of cultural pecularities and substantial forms of power discourse and mass discourse properties in major directions of philosofical anthropology of middle XX and beginning of the XXI century. Scientific novelty. Disclosed directions of the institutional senseexpression in the discourse of power supply and recorded the process of mixing powermanagement representative and anthropology, Identified biological, cultural and religious level, displaying the anthropological significance discourse of power. The definition is given to the anthropic content of discursive power speach array of activities and methods and philosophical reflection on the masses powerful discursive selfexpression. The specificity of the interaction of power and mass discourses of national and universal semantic spaces defined. The task of the paper is the identification of anthropological content of the power and mass discourses in contemporary social transformations. In conclusions indicated, that anthropic space of the contemporary mass human is narrowing significantly, because of individuals participation in technology management of society finally excluded. On this basis breaks even key aspect of mass` discourse – narrations mass about the authority, since power performs Direct intervention in the discourse structure sensecreation mass by the way of suggestion.