Abstract

Media and computer technologies are creating dramatic changes that are producing an explosion of rhetoric and hype touting the benefits of the new information superhighway where individuals will supposedly get data and entertainment on demand, hook up into new virtual communities, and even create new identities. Such ideological hyperbole has accompanied the introduction of all new technologies, but this time the structures of contemporary capitalist economies, politics, society, culture, and everyday life are dramatically changing, requiring radical social theory to rethink its assumptions, models of society, and politics. In this article, I wish to argue that if Marxism is to have a future it must theorize the new media and computer technologies and revise its analyses of contemporary capitalist societies and socialist politics accordingly. I will also argue that the Marxian theory provides powerful perspectives to make sense of the momentous changes currently transforming every dimension of social reality, but that it needs to be reconstructed and updated as well