Abstract

The psychological study of ethical reasoning tends to concentrate on a few specific issues, with the bulk of the research going to the study of people's attitudes toward moral rules or the welfare of others. But people's ethical reasoning is also shaped by a wide range of other concerns. Here I focus on the importance that people attach to the ideal of being yourself. It is shown that certain experimental results - results that seemed anomalous and inexplicable to researchers who focused on moral rules and concern for the welfare of others - can be explained quite elegantly as the product of people's attachment to the ideal of 'being yourself'. The success of this explanation then points to the need for a more general inquiry into the role that the ideal of 'being yourself ' plays in people's ethical reasoning.