Abstract

The study tested the analysis of the origin and evolution of the concept of «the media space» in scientifi thought. Clarifid that understanding the concept of «the media space» was launched in sociological and psychological approaches, and in the further defiition of this concept was carried out through a the cultural, philosophical, geopolitical approaches etc. In view of the above, the subject of analysis in this article is the defiition of «media space» with the positions of various scientifi approaches, the goal - fiding signifiant common characteristics in the defiition of «media space for the formulation of its author integral defiition. In view of the above, the subject of analysis in this article is the defiition of «the media space» with the positions of various scientifi approaches; the goal is the fiding signifiant common characteristics in the defiition of «the media space» for the formulation of its author integral defiition. Determined that at the present stage, the concept of «the media space» is used in several senses – as a conditional territory where take place information and there transmitters, which f time to time enter producers and users of information; as a system of relationships between certain subjects and objects of production, distribution, processing and use of information; as part of a symbolic space that has a specifi hypertext structure. It is found out, that present approaches are general in interpretation of media-space, as a complex system that organized by the network principle, peculiar to them virtually largely transforms communication system, changing the nature of the interaction in the process of information exchange, creation and transmission of information. Proved that the important subject of forming the media-space are remained mass-media, that accumulating all of the technological innovations and acquiring such properties as mobility, convergence and interactivity have transformed the media-space in the environment in which gradually erased the boundaries between producers and users of information and communication interaction between participants of information relations on the principle of many-to-many. The author integral defiition of «the national media space» as «the environment in the territory of the state which, in accordance with existing laws, principles and rules, based on the existing media infrastructure carried out information and communication interaction between organizations and persons to meet their information rights and freedoms»