Abstract

The article reveals the phenomenological aspects of the communication process. The importance of the more detailed analysis of developments in the subjective foundation of information space. A new approach to communication is associated with a new look at the world, it puts new emphasis on the methodology of knowledge. According to the author the specifics of postmodern social situation due to the fact that society has become transparent (clear) through a radical change in the technology of mass communication. Existing induces derealization communicative reality, when the signal transmission rate in the range of our planet can be equated to instant, and the distance and time of the message are extremely small, approaching zero. Therefore, the conclusion is that there is another, more sophisticated communicative community that is virtual, which establishes a fundamentally different circuit, or a model of the communicative process. Investigated that in contrast to the current actually expresses integrity, stability and completeness, virtual reality is the source of the difference and diversity. Thus virtuality is a phenomenon, immanent in the very structure of existence, embodies the creative opportunity-generating activities. The article reveals that virtual reality is based on the principle of «feedback» that allows for the maximum entry of a person into the information space.The scale of the phenomenon of virtual manifestations in social and individual life suggests the «virtualization» of society and encourages researchers to develop a new understanding of social reality in its relation to the reality of the virtual. At the same time virtual model is the result of the synthesis of human sensory and mental abilities, but taken in their generality, the idea of the correlation between man and objects in the world. Hense, his model has a priori importance, because it incorporated all rational isolated situations where it may be. Innovation will be held jnly if they are arranged in a definite integral structure (conceptualization). At the reason for the virtualization of postmodern society is an objective need for the transition of information and communication technologies to a new level, as well as an immanent need for human creativity, to create a new reality, these worlds, for which she would be the demiurge. It`s a creative element of the process.