Abstract

ABSTRACTBigg Boss has been among India’s highest grossing reality television shows. Audiences fall in love with the housemates and either carry their projections on themselves, or they see housemates living their life on the screen. In this way, audiences get influenced by the housemates and showrunners pave tracks to earn profits. Organizers and Channel use different methods such as telephone, online voting, internet space selling in virtual and social media, offering brand integration, promotions through advertisements, sponsorships etc are used in the pursuance of business growth. While housemates make attempts to brand self and deal with the competition, the organisers ensure edginess throughout the show. Participants take risks to discomfort and expose themselves. I understand that more discomfort means better social image, more social image means more votings, and more votings mean more business value where human sensitivity remains zero.