Abstract

The primary languages used in this region are Cantonese, Hokkienese, and Hakka Dialec, each with distinct dialects and local vocabulary, reflecting the local lifestyle and culture. This study had three main objectives: 1) To Scope on important characteristic of Lingnan identity, 2) To create Identity of Lingnan to products and 3) To complete the design Handbook and product design. The study involved a sample group consisting of experts in Lingnan cultural identity, product designers, and entrepreneurs, and the overall research population included 400 individuals interested in these products. Based on insights from the Handbook for Designing Cultural Products, the study developed the Lingnan cultural identity Handbook for Product Design (e-book). The study utilized an experimental research design and employed interviews and a satisfaction questionnaire as research instruments. This study synthesized, analyzed, and translated the collected data into Lingnan symbols, then compiled descriptive interpretations. The statistical methods used. The research findings revealed prominent elements of Lingnan cultural identity, including Chen Clan Temple, Wo'er House, Manchuria Window, Dragon Boat, Suixi Lion Dance, and Guangdong Opera. The region's geography and history deeply ingrain these cultural elements, showcasing the adaptability and wisdom of the local population. The product design concept focused on the creative process, emphasizing the development of products that meet market demands while considering utility, beauty, and value for product users. The evaluation of the Handbook indicated a high level of overall satisfaction (x̄=3.53). Among the three forms of cultural products, the first had the highest level of overall satisfaction (x̄=4.06), followed by the second with a high level of overall satisfaction (x̄=3.83), and the last with a high level of overall satisfaction (x̄=3.73).