Abstract

Press journalism does not exist without a newspaper, but a newspaper does not consti-tute the whole press journalism. From this perspective, the issue of press genres is not important. Genology does not transcend the world of the press. However, anthropologi-cal reflection on press journalism concerns thoughts on experience, which is something more than an article in a newspaper. In anthropology, we talk about two methods of cognition – emic and etic. In my article, I consider the opportunities and limitations of this conception in relation with press journalism by substituting genology for a search of the subject’s experience.