Abstract
In examining Randy Cohen, an ethical advice giver for The New York Times Magazine, this article traces out special concerns of “applied philosophers” including: dissemination of ideas through a media, disparity of public understanding of philosophical (particularly ethical) issues and the contributions to these issues by specific people, and, of course, money. It skips the question of whether or not what Cohen does is philosophy in favor of examining how whatever he does is like the philosophy that philosophers often claim to be doing. Cohen, then, is a doppelganger for philosophers, particularly those working in applied philosophy, that needs to be considered. The way he wades through a big-business format to discuss individual concerns may provide a model (even if it is of what not to do) for philosophers looking to actually affect change with their ethical pronouncements.