Abstract

Abstract:Under capitalism, bodies are oppressed in the interest of profit through exploitative labor conditions, effects of environmental pollution, neoliberal austerity, and privatized healthcare. Advertising, mainstream media, and corporate rhetoric present the controlled, well-groomed body as a prerequisite for employability and enlist norms of personal responsibility to stigmatize supposedly defective bodies. Against this current, body liberation movements with varying ways of understanding power and the intersection of different forms of oppression are achieving modest success. This paper examines the obstacles which have prevented people with medically caused body odor conditions from enunciating such a counter-ideology so far. It argues that ecosocialism, ecopsychology, and ecofeminism offer frameworks for challenging exclusion and harassment in the workplace as well as in public spaces like libraries. It rejects the capitalist identification of self-improvement with the consumption of increasing numbers of commodities and treatments intended to suppress “nature” in favor of corporate-dictated versions of “civilization.”