Abstract

The intersectionality of fat black women has been in the cultural spotlight in recent years and a significant amount of them might feel invisible or even ask themselves why to exist. When one feels self-inexistence, an imagined reality reinforced by the world, sadness, depression, and anger install within a person. The imaginary inexistence is induced by the unaware shamelessness that others project in the ignored person, who feels being invisible, and being invisible in a digital world is to not exist. In this paper, we answer why they should exist. We approach the issue with Positive Semiotics on desirability based on Positive Psychology, which focuses on understanding and facilitating well-being. We propose a semiotic framework for the construction of positive meaning paving the way from fatphobia to fat praise, passing by fat appraisal, to promote the well-being of fat black women. The proposed framework is the Positive Semiotics Construction, which is simultaneously an individual and collective construction of meaning for well-being, with a Sign-System Functional Model applicable to the digital world. Furthermore, a semiotic approach to Law and Social Norms may understand norms as the ability to send and receive signals for cooperation, which derives from moral appraisals of and reactions to the behavior of others and ourselves, consequently forming the normative underpinning of Law. Hence, the Positive Semiotics Construction might impact normative values and influence Law affecting the language of a society.