Abstract

The Price Equation is a powerful, and unusual, tool within evolutionary theory. Because it is completely general in application, and also very nearly free of distorting idealisations, the Price Equation is widely regarded as having exceptional power for understanding evolutionary change. It is no surprise, then, that it has been applied to many different contexts outside of traditional ‘organic’ evolution, including the domain of cultural evolution. In this essay I argue for various ways in which the Price Equation can mislead about cultural evolutionary theory. They all derive from difficulties that processes of cultural reproduction pose for attempts to distinguish ‘selection’ from ‘transmission’. This does not mean the cultural Price Equation is of no use: its value remains as an analytical tool in those circumstances where a distinction between selection and transmission can be drawn without too much distortion.