Abstract

Wattpad is a popular online writing website in which individuals write, upload, and comment on original stories. In 2020, the platform had more than a hundred million registered users. In this article, we use a mixture of close and distant reading methods to study how lay authors wrote about the COVID-19 global pandemic during its first year. We examine some of the formal and generic norms these authors used to narrativize this event; how such norms evolved over time as the pandemic dragged on; and how these online COVID stories differ from more established online genres, such as mystery and romance. Overall, this article explores how a large reading and writing public, leveraging the novel affordances of user generated content, came to respond to a massive social crisis in real time, before they knew how it would end. This exploration allows us to accomplish two things. First, we are able to situate real-time pandemic stories against the retrospective narratives that we expect from literary fiction. How does writing crisis in real time and in a collaborative mode produce its own unique plot and narrative structures, and how do stories written in the immediate wake of the pandemic anticipate later mainstream cultural productions (fiction, film, television)? Second, we gain a broader understanding of how new genres of writing emerge within a cultural ecosystem increasingly defined by generic predictability and the recycling of familiar cultural intellectual property (IP), such as The Avengers and Harry Potter. COVID-19 dramatically disrupted global economic, political, and health systems. How did it also disrupt cultural systems?