Abstract

Public awareness is an important component of modern political culture, and basic support. For the news media did not affect the ability to control, difficult to accomplish political operation. To grasp the heart and will reflect the key is the ability to govern. Governance practices to achieve the ultimate focus is reflected in the ruling party's will and choice. Throughout history and reality, conversion interpretation of governance and focus on the key, that is how to deal with information relating to the public - from the control and scope of information dissemination channels to the global flow of information, including the mass media in the context of efforts, including a variety of information channels dissemination of information reflects their wishes to achieve a strong message, which only affects the news media field, but also through the news media influence people's oral opinion and the various groups within the field of public opinion field. This conversion, which is from a traditional society to modern society, governance and focus of the conversion. In a sense, the ability to govern as a basic component of the ability to influence public opinion, can be regarded as from the history and reality, the strategic perspective of understanding with the policy and political culture of the law governing the entry point and focal point. Awareness of public opinion is an important component of and a basic support for modern political culture. It is difficult to perform political operation when lack of capability of controlling the effect of news to public opinion. The practice of governing is mainly embodied in realizing the will and choice of the governing party. The key to understand the transformation of governing style and focus through history and reality is how to deal with the information related to the public: from controlling the channels and limits of information communication, to broadcasting the information that expresses the will of the governing party through various channels of information including mass media under the background of global flowing of information, reaching the position of dominance in the field of information, and thereby influencing both the field of public opinions in journalism and the fields of oral public opinion and internal public opinion in groups through public opinion in journalism. This is also a transformation from traditional governing style into modern governing style. It is a cutting point and local point for understanding governing law and political culture from the view of history and reality , strategy and plolicy