Abstract

Worldwide and certainly in the EU, we are silently rather advanced in a new economic logic, a new economic paradigm. This is a huge transformation of the very tool of production, comparable to the shift from agriculture towards industry, last century. And at least in the positive scenario, this post capitalist logic represents a huge shift towards human and nature centred economic logic. Our society is exposed to radical changes in basic paradigms, dealing with challenges that were unknown few decades ago. E.g.: The negative scenario of manipulation of human body and mind is also prospering and very active today. The widely discussed topic is sustainability of current quantitative growth and the shift into qualitative character of economic growth. The valuation of capital is influencing both micro and macro levels. The value of human capital is becoming primary and machines are becoming secondary. Advancements toward the knowledge society lead to fundamental changes in the nature of power, trade, economy, money, and management. The paper introduces positive role of competent human beings, who produces knowledge from knowledge, their opportunities and their achievements. The paper deals with the new definition of economy, new way of understanding of a value – adding a special value to objects composed of raw materials. Accepting a complexity of a creation process, most observers now agree that humans use their bodies, their minds and their souls, to create. The importance of abstract values rises in importance. We are shifting from the machine and factory towards the human person. Under the trial and error approach, we are supposed to allow errors and cover them. The innovative management must respect the body mind and souls of his personnel.