Abstract

For Herbert Marcuse, rationality today—amidst advanced capitalism and neoliberalism—is not confronted with an external irrational universal, as it was in the earlier period of liberalism. “General ‘harmony’” is converted into a goal that pacifies because it is technically feasible. Through the critique of everyday experiences, it is possible to distinguish between how individuals immediately appear in actual society and what is essential to society and humanity—by revealing the dependency on capital as a dehumanizing factor. Dependency remains hidden in the relations between universals such as “capitalist society” and technical targets in the everyday lives of individuals. Only social movements that can decipher the rule of capitalism over everyday experiences have any chance of overcoming domination.