Abstract

In this paper what I wish to explore is the question of sustainability as a viable goal in that realm of human activity broadly labelled ‘design’. I will put forward the argument that the peculiarly human activity of designing is one that has led us to accelerate the process of change in our locality; that this accelerated process of change is an attempt to enhance the intensity and meaningfulness of life; and that this generates an increasingly complex spatio-temporal environment organised by communicative constructs and actions. In design, therefore, the idea of sustainability is not primarily about physical realities: it is about humanity. The question I ask is, is sustainability a viable goal in design?