Abstract

Technology-based, envisioned futures have a significant influence on the dynamics of technological development and, as a consequence, on societies. If such envisioned futures are successful, they contribute to the formation of issue-based fields with the envisioned future at its core. Within such a field, organizations orient and coordinate their activities in pursuit of the envisioned future. This article uses the example of “Industrie 4.0” in Germany to analyze why, how and under what circumstances such imagined futures tend to emerge, diffuse and stabilize. In particular, it highlights the early phases of envisioned technological futures before they are widely known and accepted. The paper brings together concepts from organization studies as well as from science and technology studies, the most prominent of which being “expectations in technological developments”. For a more detailed understanding of an envisioned future’s impact on the present, I argue that it is essential to analyze the role and the activities of organizations and the formation of organizational fields in such processes. I show how Weick’s concept of sensemaking and the related ideas of enactment and sensegiving can contribute to this idea of field formation. This combination enables a better understanding of the role of organizations, especially in the early phase of such processes. I argue that one main virtue of an envisioned future, when successful, is its ability to provide orientation to a multitude of different organizations.