Abstract

The article aims at answering questions about the most popular forms of children’s entertainment available in various social media. It also provides an introduction to the subject of convergence in the media, especially in entertainment for the youngest audiences transferred into virtual reality. The author seeks an answer to the question whether nowadays the television itself is not sufficient, as the Internet offers a prolongation of the possibility of experiencing entertainment by children in the virtual world. Finally, the article focuses on evaluating the impact of convergence in the media on the youngest cartoon viewers and Internet users, and also characterizes postproduction and postproducts, which are effects of participating in Convergence Culture.