Abstract

Since 2013, several social actors of the Federal University of Santa Catarina community have formed a public sphere in order to deliberate and decide on the University Hospital’s affiliation to the Brazilian Hospital Services Company, a public company set up in accordance with a private law which has been created by the Brazilian federal government in order to set up a management body for public university hospitals. Underpinned by critical discourse analysis, our purpose is to analyze the embedded ideologies in discursive practices within the UFSC/ebserh public sphere, especially those perpetrated by the federal government’s bureaucratic means as to mystify reality, and also promote and legitimize dominant interests and actions with regard to the UH/ufsc’s affiliation to the EBSERH. We organized this analysis in five main categories: staff shortage and the ideological use of the double standard policy, the ideology of neo-liberalism and managerialism, blame avoidance behavior and the ideological dispute between ideology and pragmatism, the policy of terror and the fallacy of choice and ideology of participationism.