Speed, frugality, and the empirical basis of take-the-best

Behavioral and Brain Sciences 23 (5):760-761 (2000)
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Abstract

This commentary questions the claim that Take-The-Best provides a cognitively more plausible account of cue utilisation in decision making because it is faster and more frugal than alternative algorithms. It is also argued that the experimental evidence for Take-The-Best, or non-integrative algorithms, is weak and appears consistent with people normally adopting an integrative approach to cue utilisation.

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