Abstract
Why should a Bayesian bother performing an experiment, one the result of which might well upset his own favored credence function? The Ramsey-Good theorem provides a decision theoretic answer. Provided you base your decision on expected utility, and the the experiment is cost-free, performing the experiment and then choosing has at least as much expected utility as choosing without further ado. Furthermore, doing the experiment is strictly preferable just in case at least one possible outcome of the experiment could alter your choice of options. That is, you should pursue the information just in case it could make a difference to what you do. The problem remains, however, why one should do an experiment when nothing of much practical consequence hangs in the balance. One possibility here is to invoke the pure cognitive utility of states. It is shown that one constraint on cognitive value (what I call cogency) guarantees the value of learning: from a cognitive point of view you are justified in performing an experiment if the outcome of the experiment could make a different to what you think. A bonus of the basic framework is that it provides a new decision theoretic argument for the rationality of conditionalization.