Abstract

In the article is announced understanding simulacrum in the philosophy of Plato, G. Deleuze and J. Baudrillard. However, each of them has its own interpretation and approach to the study of the simulacrum. In the study of G. Deleuze and J. Baudrillard the author made two directions, in which was demonstrated the ontological and cultural features of simulacra. It would be interesting to research this phenomenon in historical and philosophical discourse, and especially the two views of simulacrum. It is also important to note that throughout the history of philosophy discourse dealt with the phenomenon of the simulacrum in cultural, social and in the ontological aspects, this variety will also be covered in this article. Considered nature of the simulacrum in the represented and unrepresented aspects. The author researched the notion of the representation, also described several sense of using the notion of representation. The dictionary interpretation show that mental representation, in philosophy of mind, cognitive psychology, neuroscience, and cognitive science, is a hypothetical internal cognitive symbol that represents external reality, or else a mental process that makes use of such a symbol. Mental representation is the mental imagery of things that are not currently seen or sensed by the sense organs. In our minds, we often have images of objects, events and settings. In contemporary philosophy, specifically in fields of metaphysics such as philosophy of mind and ontology, a mental representation is one of the prevailing ways of explaining and describing the nature of ideas and concepts. In the historical-philosophical discourse can be shown two levels of simulacra, of which one is: even with distortion, but resembling the original and deny the similarity and function according to their own laws. The theoretical importance for our further arguments have both models simulacrum, since they allow to reveal interesting transformation concepts for historical and philosophical discourse. The most consistently unrepresentative model of simulacrum presented in the works of J. Baudrillard and G. Deleuze.