Abstract

Women, the half of the global population, having being persuaded of the images created by media, are in turmoil to preserve their womanhood—is now becoming a question of many of the researchers over the globe. Over the years, media, as it is one of the great contributors to upgrading the human civilisation to a greater extent, are obviously contributing its role—to develop humanity, in the construction of ideas regarding rights, duties, democracy, laws and many core ideas of the modern world. But, side by side, the growing awareness among the womenfolk has made them conscious about the images being produced in media contents, be it print or electronic media, to question media as being coping the patriarchal notion on women and womanhood and regenerating the concept of popularity of male gaze.