Abstract

This chapter describes non‐standard philosophy, derived from non‐philosophy, and shows how this discipline and its use can be relevant to the discussion of innovation. The challenge of rebuilding innovation involves developing new processes and new ways of thinking. Multiple challenges, but also opportunities, arise when it comes to (re)thinking innovation with a non‐standard innovation attempt. The first concerns thinking innovation, without which the proposal is neither willing nor able to take root. Non‐standard innovation must be a quasi‐scientific discipline. Because it is not a question of drawing up a new thought that is incapable of proving its interest or reduced to a proposal that does not have practical application. Non‐standard innovation cannot be entrusted solely to the field of organization management. It can only be understood as a form of overcoming, a radicalization or an accomplishment of innovation.