Abstract

An important public practice-namely, the conduct of business-is addressed. Increasingly, firms are seeing advantages in taking a co-operative rather than a purely competitive approach. It is argued that sound business theory and covenantal theology together suggest that co-operative business at its best is established on a firm basis of trust that is built and maintained through a moral contract. The loyalty, solidarity, and friendship associated with this contract constitute a humanizing of the business world that resonates with theological values.