Abstract
In response to several appeals for a new politics of media, the author argues that a human right to self-identity would help to clarify and inform the normative stakes involved in efforts to liberate powerful media forces for democratic ends. Such a right to self-identity may be seen already to be a latent motivation behind various efforts to secure “representation” for protected classes; however, if the principles were drawn out in more explicit form, they might help to more powerfully transform the targeted media structures along normative lines already legitimized by a human rights tradition. In addition, a discourse of human rights would also help to discipline competing group interests in ways that would better protect individuals involved in those struggles from coercive agendas that would drive them into conformist group loyalties. The author articulates a background theory of human rights that is grounded in the actual histories and practices of the emerging global movement.