Abstract
Contrary to common assumptions, appeals to rewards and punishments play a central role in Scripture. We find these appeals in both the Old and New Testaments, and in every major biblical genre. Moreover, these appeals almost always presuppose that the one addressed by a promise, threat, or inducement will respond out of some self‐referential desire to enjoy something good or to avoid an evil. Similarly, they take for granted that such desires provide legitimate motives for obedience or fidelity. In short, appeals to rewards and punishments, with their implied endorsement of a kind of self‐referential desire, play a central part in scriptural depictions of the divine‐human relationship. They strongly suggest that men and women naturally and properly expect good things from their Creator, and fear the consequences of divine displeasure. These observations do not necessarily commit us to some version of eudaimonism. Nonetheless, eudaimonism, considered broadly as a positive normative perspective on happiness, will always be relevant to Christian ethics, insofar as it offers starting points and theoretical tools for addressing unavoidable theological questions.