Abstract

The study analyzes the theory presented in the book Critical Theory and Social Media: Between Emancipation and Commodification by Thomas Allmer. The primary goal of the study is to place this work in the broader context of the critical theory of technology. The first part analyzes the context and the requirement for the philosophy of technology in the current digital age. Subsequently, Allmer’s methodology is described as an offshoot of critical theory. This theory is set in the context of the book’s primary sources of thought, especially the critical theory of technology and Andrew Feenberg’s theory. Based on this theoretical understanding, research areas in critical media and technology theory are defined. The critical theory of technology shows that in the society of big data, there are similar contradictions of capitalism as we can find in the material world. Finally, there requirement for a political theory of technology is theorized, contrary to the widespread view that the current contradictions of digital capitalism can be solved by the ethics (design) of new technologies. In this context, critical theory is compared with the – so-called – ethics of new technologies.