Seeming and Being in the "Cosmetics" of Sophistry: The Infamous Analogy of Plato's Gorgias

Philosophy and Rhetoric 49 (1):74-97 (2016)
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Abstract

Only all the effete latecomers, with their overly clever wit, believe that they can be done with the historical power of seeming by explaining it as “subjective,” where the essence of this “subjectivity” is something extremely dubious.The Gorgias dialogue is widely recognized as the source of Plato’s harshest condemnation of rhetoric. In it, he ultimately concludes that rhetoric is not “a technē but a knack, because it can give no rational explanation of the thing it is catering for, nor of the nature of the things it is providing, and so it can’t tell you the cause of each. And I don’t give the name ‘technē’ to something which is unreasoning”.1Perhaps less widely..

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