Abstract

The article examines the phenomena of creative economy – the Creative centers and the concept, strategic management and communicational aspects of their organizational identity. The paradigm of Creative center identity is compared to organizational identity theory. The identity of Creative centers is the crucial factor for the center and for the development of the whole economy of the country. The article delivers methodologically grounded model for the assumptions of the identity for the Creative center. The article examines the transformation of the collective organizational identity to Creative center identity and provides examples of heterogeneous identity conversion to homogeneous identity, which becomes the identity of the whole region or country.