Abstract

The article explores the notion of "self-love" in Kierkegaard's Either / Or. B, the ethical pseudonymous, proposes not only a negative concept of "self-love" or "egoism", but also a positive concept of "self-love". Without "self love", the authentic personality can not be developed: to love oneself means "choose oneself". By “choosing oneself” the individual integrates the different aspects of his personality into a unity, finds his own duties and sets the basis for a true relationship with the world and the other.