Abstract

Purpose This paper aims to explore the evolution of academic publishing from the traditional roots to today’s online publishing cycle which embraces many of the elements of virtual space. Design/methodology/approach A case study approach is adopted using the Journal of Information, Communication and Ethics in Society to explore the revolutionary journey. Findings The value of using a range of virtual space facilities in tandem is assessed. Originality/value The paper can be used as a guide for academic editors and publishers in reaching out to the next generations of the academic population.