Abstract

The paper explores the phenomenon surrounding the Argentine media sexologist «Lic. Cecilia Ce». From the analytical description of her trajectory as a public figure and influencer, of her different cultural products, as well as of the circulation and appropriation of her contents, the article contributes to problematize a context characterized, simultaneously, by the sexualization of culture, the massification and mediatization of the feminist agenda in the framework of neoliberal democracies, and the proliferation of narratives and therapeutics oriented to the optimization of the self, among which those linked to sexual performance occupy a relevant place.