Abstract

The need for the political empowerment of women, and the role played by the media in both promoting and hindering it are well-known problems. A new opportunity to consider these problems as regards the Italian case was afforded by the 1999 presidential election. During that selection process, the proposal to appoint a woman as head of the nation was, for the first time, brought into the arena for debate. Neither of the two women who were candidates – European Commissioner Emma Bonino and Minister of the Interior Rosa Russo Jervolino – were elected. Using the `public arenas model' and the concept of `framing', the article explores the rise and fall of the two female candidatures by highlighting the limits in the social construction of the women's agenda. Considered from this point of view, the campaign offers an interesting case study in order to better understand the mechanisms of gender exclusion.