Abstract

The article presents the results of empirical research aimed at a comparative analysis of fi nancial behavior strategies and economic aspirations of Russian students studying at metropolitan and regional universities. As methods of research were used survey and testing. In two groups of students both similarities and diff erences were found. It is asserted that the identifi ed similarities are determined by the respondents’ affi liation with a certain social group, while the diff erences are caused by the subcultural features of the territory of study and residence. Based on the assessment of subjective economic well-being and life prospects, confi guration of value orientations, specifi cs of strategic goal-setting, the typology of fi nancial behavior of students studying at diff erent universities is proposed. The applied aspect of the problem under study consists in the possibility of using the results in the development of programs of socio-psychological adaptation of students to the conditions of learning and living; educational programs aimed at eliminating economic illiteracy of students; programs of psychological support and student counseling.