Abstract

This study aims to examine the responses of agricultural undergraduate users to Mix Marketing choosing the faculty of agriculture: a qualitative study at the University of Klabat Airmadidi. The research was conducted from March to September 2020. The research method was carried out qualitatively with a case study design. In this study, the responses of 6 science students for the 2020/2021 academic year were observed based on the 7p marketing mix strategy. The results of the study: 1. That the seven factors of the marketing mix, namely product, price, place, promotion, people, physical facility and process, together influence students' interest in choosing the Faculty of Agriculture. 2. Three factors of the marketing mix: people, product, and price partially influence students' interest in choosing the Faculty of Agriculture. 3. In addition to the seven factors of the marketing mix, students suggest that the faculty of agriculture produces superior crops and disseminated it in the form of an exhibition so that it attracts public interest in choosing the faculty of agriculture at the University of Klabat.