Abstract

In this paper, I review Ariemma's latest work "I piedi del mondo. Come le Nike hanno rivoluzionato l'immaginario globale", ed. Luiss University Press, 2024. In my review, I try using the book's content as an occasion for deepening further in the methodology of pop-philosophy: what do we mean when we assert we are doing pop-philosophy, and from which theoretical structure do we argue? Finally, i develop some ideas for a phenomenological contextualization of the pop-philosophy: if this discipline works with the mass objects that constitute our immediate everyday life, I see phenomenology as a conceivable declination of pop-philosophy because of its interest of returning to the things themselves.