Abstract

While traditional media moved at enormous speeds to present and disseminate news and information online, many have done so without considering details of content and the economics of such a venture. Therefore, this research compares daily newspapers and commercial television stations’ current and future strategic plans for content and Internet operations. Overall, findings show that the online version is not a mutually exclusive product from its traditional counterpart, and much overlap exists in content, structure, and audience. While both media products complement each other, in time, the Internet and social media will function as the prime source of news and information, and traditional media will play a complementary role to sophisticated or technologically driven content for consumption. News managers are shifting structural characteristics within the media organization such as their business model, content, and operations to accommodate this reversal of media consumption.