Abstract

This article develops the hypothesis that the intensified self-portraying and self-exhibition so characteristic of many of today’s social-media practices do not correlate with intensified self-reflection but, on the contrary, indicate a tendency towards self-loss. However, it would be wrong-headed to blame the social networks for distracting from real life. Rather, it is the loss of reality in the real life of contemporary life-worlds that renders social networks an enticing narcissistic way out of an existential horror vacui manifesting itself in new ways within digital culture. In diagnostic terms we can speak of a cultural change towards a posthuman narration of the self. Three vectors of this posthuman narration of the self are distinguished: From word to number, from mechanism to automatism, and from option to obligation.