Abstract

The topic of lifestyle has always been present in one way or another in social philosophy and economics. Max Weber and Thorstein Veblen were among the first to introduce the concept of "lifestyle" into the field of science. Weber used lifestyle in the context of social stratification to describe status groups. Veblen introduced the concept in his concept of the "leisure class", showing that consumer lifestyle / conspicuous consumption is an assertion of one's power, symbolic power. That is, goods are purchased not out of need, but as a demonstration of one's class and money. Thus, Weben and Veblen set the tone for subsequent studies of lifestyle. Pierre Bourdieu also believes that different lifestyles show belonging to a particular class. He incorporates the concept into his concept of habitus and shows how a person's lifestyle is manifested in his everyday life. Anthony Giddens transfers the conversation about lifestyle from the class structure of society to the world of modernity, where a person is faced with the task of constructing his own identity, and lifestyle is revealed in existential discourse. In search of his “I” and trying to answer the question “how should I live?”, a modern person turns to all sorts of sources of expert opinion, one of which is social media. But instead of looking for answers to his questions, a person immerses himself in a world of beautiful images, which is filled with “avatars” demonstrating an ideal life. Thus, a person falls into a pseudo-reality created by social media, from which he cannot escape or, perhaps, no longer wants to. After all, this new reality is better, brighter and more beautiful, and most importantly, in it a person can create an ideal self and display it through his pseudo-lifestyle. Half a century ago, Baudrillard already described a person immersed in this “aesthetic” hallucination of reality. And now a modern person faces a new task - to escape from the destructive pseudo-reality and return to the search for his “I”.