Abstract

The medium of film is used for a wide range of purposes – not only for art and entertainment, but as a tool of information dissemination, scientific enquiry, advertising, and political campaigning. While having received most attention in the context of film art, imagination and creativity are relevant to the use of film for all these purposes, because both are ubiquitously relevant to purposeful behavior and problem-solving cognition across all domains of human activity. Various modes of imagining (propositional, sensory-experiential, and empathic), along with the relationship between imagination and creativity, different types of creativity, and the importance of constraints and problems in spurring creative agency, are explored in the light of their pertinence to film. The distinction and the symbiotic relationship between creative and recreative imagining are outlined. The dynamic, embedded, and extended nature of the creative imagination in the context of filmmaking is limned, and an argument concerning the authentic mark of the creative presented.