Abstract
The article deals with the socio-philosophical perspectives of the transformation and creation of information culture process. The actual context of this phenomenon and prognostic abstractions are highlighted. The research goal of the presented work is to systematise the content of information culture from the ontological position of the social reality of our time. The research process is focused on a comprehensive study of the intersections of culture and information as fundamental categories in the context of their merger in the relevant concept. In addition, the transformational impact of the new culture on ethical frameworks and epistemological reality is analysed. The research methodology is formed on the basis of a dialectical approach with an encapsulating intention, in order to expand the subject matter and cover related constructs. The results made possible the concretisation and operationalisation of the elements of the studied process. The dyadic definitions of information culture as a contextual and instrumental reality are presented. Given its recursive nature of connection with epistemological reality, manipulation of values and ideas is considered as promising. Selectivity is defined as a cross-cutting process of constructing an ethical norm, and the collective nature of the norm is considered through the evolutionary significance of the information system. The implications are the prospects of applying the conceptual framework for interventions aimed at reconstructing public information standards, innovations in the educational process and management. The objectification of the process of creating a new culture provides the necessary method for its cognition and direction. The value transformation, in turn, is the basis for regulating the social reality. ER -