Abstract

This chapter explores Pop Art's significance for Arthur Danto's philosophy of art. It looks at the views of British curator Lawrence Alloway, Danto's immediate predecessor at the Nation. In 1974, Alloway defined the core of Pop Art as “essentially, an art about [emphasis mine] signs and sign‐systems”. Danto characterized artworks as the kinds of things that prompt philosophizing, a point that proves especially helpful when attempting to discern art‐cars, art‐cheese, art‐billboards, and art‐photographs from mere things. By 1973, Danto was already grappling with issues inspired by Pop Art's many conundrums. The more artists adopted imagery and formats familiar to commercial art, the more philosophers needed models to discern, for example, James Rosenquist's billboard‐size paintings publicizing pasta, lipstick, cars, and the like, from his actual roadside billboards, hand‐painted between 1957 and 1960.