Abstract

The paper will seek to demonstrate that information as communication has a dual inherent normative structure that commits its disseminators, especially the media, offline and online, to epistemological and ethical principles that are universally mandatory. With regard to the dissemination of information by the media, its business intelligence constituted by its commercial interests as a media market must always be congruent with moral intelligence on the basis of the epistemological and ethical universal principles that the dual normative structure of information gives rise and to which the media itself is committed. When the media?s business intelligence comes into conflict with moral intelligence, the latter must always take precedent over the former. Moreover, the communication of information to the public by the media, offline and online, even if conceived merely as another market commodity, commits the media to ethical conduct regardless of any other commercial interests that may come into conflict with the media's ethical commitments to the public