Abstract

The phenomenon of parasocial relationships (or parasocial interaction) has been first described by sociologists in the second half of the 20th century (Horton & Wohl 1956).1 Parasocial relationships feature at least one person featured in a (mass) medium like television and at least one other person consuming and interacting with this mediated presence. This relationship is necessarily lopsided and asymmetric: both sides of this relationship have limited and essentially different means of engagement, making a form of imagination one of the defining features of parasocial interactions (Valkenburg & Peter 2006). While parasocial relationships technically precede the advent of modern mass media (a believer’s relation to a deity is parasocial by design), they attain a new quality with the emergence of contemporary online social media, most notably through platforms like Instagram or Twitter and streaming providers like Twitch. The main difference between these forms of parasocial engagement and traditional ones is the specific quality of reciprocity and interaction which suddenly became possible. Despite the term being established in sociology, psychology and media studies, the phenomenon has received virtually no attention in philosophy generally or social ontology specifically. What truly are parasocial relationships? How do they differ from regular interactions on a deeper level? What is the social ontology of parasocial relationships?