Abstract

In 2012, a law against hiring models with a BMI below 18.5 was passed in Israel. In addition, every photoshopped advertisement must have a visible subtitle that indicates that the picture was photoshopped. Dr. Rachel Adatto, the initiator of the law, states that the law is “a beginning of a revolution against the anorectic beauty model ideal,” and that its aim is to prevent eating disorders that may lead to death in the aspiration to lose weight, especially among the general population of teenagers and young adults who are exposed to the thin role models in the media. Adi Barkan, a photographer and models’ agent, who was also involved in promoting the legislation, viewed it from a different angle....