Abstract

Addresses the central claim of maximization that we must do what is best. It is argued that maximization is neither morally nor rationally required. Maximization cannot adequately deal with the ethical concepts of superogation, self‐regard, amusement, and friendship; furthermore, the central claims of moral and rational choice do not involve maximization. Moral and rational appraisal of a choice of action requires evaluating its contribution to a whole, where the whole need not be the best available, only good enough.