Abstract

This study examines the effectiveness of incorporating ancient Indian management concepts into modern business education. Drawing on traditional texts such as the Arthashastra and the Bhagavad Gita, Thirukurazh, alongside contemporary business practices, the research evaluates the impact of integrating these teachings on students' understanding of leadership, decision-making, ethics, and sustainability. Through qualitative and quantitative analysis, including surveys and case studies, the study assesses the practical applicability and perceived value of these teachings in enhancing managerial skills and fostering holistic business practices. The findings shed light on the potential benefits and challenges of such integration, offering insights for educators, practitioners, and policymakers seeking to enrich business education with diverse perspectives and timeless wisdom.